This shampoo thoroughly cleanses and nourishes hair. the lightweight formula helps smooth coarse, frizz prone hair and adds shine while removing product build-up and impurities. benefits95% less breakage

*70% smoother

**2x more shine

***leaves hair feeling sillky smooth

prevents breakage

delivers shine to dull hairhelps to tame frizz

*system of shampoo & conditioner vs. non-conditioning shampoo.

**system of shampoo, treatment & serum vs. non-conditioning shampoo.

***system of shampoo vs. unwashed hair.

How to use ashita supreme shampoo

  -Apply on wet hair, massage and rinse. follow with ashita supreme conditioner/mask and serum. for double cleansing: once a week, use ashita revitalizing scalp scrub & follow with shampoo and the rest of the system.

_Ashitaba         Sourced from the volcanic island of hachijo-jima, ashitaba is an ancestral Japanese plant with extraordinary self-regenerating virtues. when ashitaba's stem is sliced, it oozes a precious golden sap and a day later, a new leaf appears. our tokyo laboratories have infused the entire ashita supreme collection with this precious ingredient.